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Peter Cicero, author of "Choose the Moose" and developer of www.legacy110.com,
has utilized an animal metaphor to breathe life into struggling enterprises. Having had over twenty years of executive level management experience, Cicero has performed countless business turnarounds. He attributes his involvement in business and finance to the fact he grew up in an entrepreneurial environment, working in his grandfather's grocery/hardware store from childhood through college. However, it was his studies in biology and chemistry that changed him as a businessman forever.
"I was fascinated with what animals did to survive," Cicero begins. "I kept looking at different animals that had the qualities you need to thrive individually and with others." eventually, he discovered the moose: an animal that always adapts, works well by itself, and collaborates when in a herd. Cicero realized how this translated to business. Adaptability is everything, and an organization where employees and supervisors truly worked as a team would be unstoppable. Thus, the MOOSE theory and subsequent acronym was born: Motivating Development, Owned Hierarchy, Outrageous Customer Service, Superior Knowledge Transfer, and Empowering Mission, Vision, and Strategy. "Choose the MOOSE" demonstrates these principles within the framework of an entertaining story.
Cicero describes www.legacy110.com as a pure roundtable networking organization built on significantly enhancing wealth through business procurement opportunities. "I wanted people to have the opportunity to come in and be a member of this synergistic membership society," he explains. Cicero emphasizes that the members only organization isn't exclusively geared towards the wealthy. The site's only requirement is that members can afford the monthly membership fee of $2,000 and have enough capital to make investments. On a quarterly basis, members are presented with businesses for review and procurement consideration. An intake assessment is done when someone joins, determining what type of businesses he or she is interested in. Additionally, www.legacy110.com looks for struggling, underleveraged businesses, to help turn them around using the MOOSE philosophy.
Cicero's experience, along with his world class finance team, makes him confident in www.legacy110.com. When asked why he would launch such a company during one of the worst recessions in history, Cicero responds, "It's the perfect time for something like this. With investors nervous, stocks down, and businesses suffering, www.legacy110.com can bridge the gap. On a monthly basis, members can see how the business (or five businesses) performs. It's a more interactive process, with more opportunity, Cicero states. "In turn, bringing investors (members) into the picture is enormously helpful for floundering businesses who don't know where to go next."
Using the MOOSE philosophy all the way, this type of networking is designed to enhance the life of the organization members, the business executives, and the business employees under them. "Anyone looking for a great business alternative really needs to consider Legacy 110." Cicero smiles. "Given the uplifting and helpful principles present in MOOSE philosophy, it truly seems that businesses able to tackle those core elements will soar to great heights."
- Donna Letterese
For more about Peter Cicero and the MOOSE philosophy, visit www.legacy110.com.
What's the single biggest mistake people make when talking about their business?
95% of people do not speak or write in their customer's language,
according to Ann Convery, a former media trainer who successfully
coached hundreds of clients for CNN, Oprah, The Wall Street Journal,
and other media.
"Most people try and describe what they do," says Convery. "What
people really want to hear is a monetized version of WIFM - what's in
it for me. These are two very different languages."
As an example of Ann's process, here's an insurance salesman's
before and after message:
BEFORE: "I sell insurance. We sell property, casualty and
employee benefit products."
AFTER: "I discover between $10 and $30K my clients didn't
know they had in 60 minutes or less."
Who would you rather hire?
It's no secret that we're over-stimulated in this digital age, which is
good for business in Convery's world; her program is more in-demand
and popular than ever; her website features glowing testimonials from
customers who have tripled their overall business and doubled their
income overnight. Many people are sitting on a goldmine and don't
realize it, notes Convery.
Called "Speak Your Business in 30 Seconds or Less" Convery's
system is an entirely new way of thinking that enables anyone to
attract attention, arouse emotion, and leave the person you're talking
to hungry for more. To achieve powerful influence, you must speak
to emotional needs. "Not that people are buying anything in the first or
second conversation," says Convery, "but you definitely want them to
buy you." This almost unconscious emotional attachment is critical for
drawing your new prospect towards you and what you have to offer.
What's the average human attention span? Nine seconds. That's the
attention span of a goldfish, says Convery. This is why she makes sure
her clients know exactly what they're up against. According to Convery,
our brains are wired for pattern recognition, so we judge and label each
other constantly. Within the first eight seconds, we've decided a person's
income, statue, education, and 150 other details. It gets worse.
From 12 feet away, we decide who someone is. From 12 inches, we
make up our minds. And with their first 12 words, we write them off.
"We don't do this to be mean," she laughs. "We do it to remain
sane from all the stimulation."
This is why Convery's messages are "pattern interrupts." To grab
someone's inner attention, you need to interrupt the pattern they've
already made about who you are.
Heed the Zeigarnik Effect, says Convery. People remember
incomplete tasks better than completed ones. Therefore, her clients
learn to leave their prospects hungry and wanting more. She also
reveals a host of Trigger words - words that carry an unconscious
emotional attachment. Trigger words are so powerful that they landed
one of her clients three $100,000 contracts within two weeks.
Besides private coaching, Convery has distilled the entire "Speak
Your Business" system into a package of 6 CDs and a guidebook.
She is also offering her popular telesiminar this June. The heart of
Convery's program is the secret of monetizing and quantifying your
service or product. "When you monetize or quantify your results for
people, then you're speaking your customer's language." Convery's
ingenious "Speak Your Business" system delivers just that, every time.
Clock's ticking...
- Chad Collins
For further information: www.AnnConvery.com or 323-644-7955
Housing Values Decreasing? So Should Your Property Tax.
-Kellen Merrill
Property Tax Reassessment is a company devoted to helping homeowners who qualify, reassess their property taxes.
In today's volatile market, a reassessment could potentially help a homeowner save hundreds, if not thousands of dollars. The company's founders felt that a name that describes their service would be a simple way to convey what they offer.
Interestingly, that name may have fueled some controversy among certain municipalities and homeowners. Property Tax Reassessment launched with a direct mail campaign advertising their service to homeowners in California. Some may have mistaken the Property Tax Reassessment advertisement they received in the mail for an official government document. Although this approach has been used by hundreds of companies over the years as a tactic to get the addressee's attention, this particular mailer seems to have struck a nerve. The mailer's objectives are twofold. The first is to advertise Property Tax Reassessment's service, and the other is to make property owners aware that a reassessment option exists.
Property Tax Reassessment provides a service in the same way an accounting firm does. As the mailer states, individuals can certainly go through the process on their own. In fact, it gives the reader a step by step guide on the method. However, as most people would rather hire a service to do their taxes than try to wade through the tax code on their own, most people would rather hire Property Tax Reassessment to work with the forms and rules necessary for correct reassessment.
In response to the large number of people having their property values reassessed, a few cities in California have issued press releases announcing that the service is unnecessary. It could be because they are clarifying the situation for homeowners, or because reassessments can save homeowners money on taxes, which costs cities money.
It is not news that home values have plummeted almost everywhere in America. Some states, including California, have been hit especially hard and thousands of people are being forced to foreclose. Some relief can be found by paying taxes proportional to a home's decreased value. This could equal thousands of dollars saved. Chances are good that if your neighbors' houses have gone down in value, yours has too. The assessment of exactly what you should be taxed is a technical undertaking, which is why Property Tax Reassessment provides a reassessment service for a one-time charge.
Property Tax Reassessment is operating under California law based on two Propositions that were passed over twenty years ago. They deal with home value and corresponding property tax. Proposition 13 states that when the price you paid for your home exceeds the actual market value, your taxes can, and should, be reassessed to reflect the decrease. The second Proposition, Prop 8, was created to ensure this right of reassessment.
The Property Tax Reassessment mailer is not a government notice demanding payment of a fee, but a service offered to help homeowners receive maximum property tax savings. The company handles not only the original paperwork, but any additional work that may be required, such as appeals of an assessment at no extra cost. Property Tax Reassessment can potentially save homeowners thousands of dollars per year and could make the difference between keeping and losing one's home.
For further information call: 888-879-4259
MAKING MONEY IN AN ECONOMIC DOWNTURN
By Anthony Mora
Recession. Economic downturn. Tough economic times. Makes you want to hide under the covers until the storm passes, right? Maybe, but that's the wrong approach. Let's move from fear to facts. A number of studies show that companies that continue or increase their marketing and public relations efforts during tough economic times consistently outperform those who slash their marketing efforts during rough periods.
Think about it. If most companies are reacting in a turtle-like fashion and hiding in their shells until the sun comes out again, there's less competition out there; less companies are launching PR campaigns, fewer are reaching the public with effective marketing efforts. Suddenly you have media outlets that are looking for stories, particularly some good non-doom and-gloom stories. If you're a savvy business person you know this and understand that this is precisely the time you can have a greater impact and get a bigger bang for your buck. So, look at tough times as your chance to reach your target market and build your business.
The Most Powerful Marketing Tools And Strategies For Your Business During An Economic Downturn:
1) React Quickly: You know when times are tough. When people are arguing on the media whether we're in a recession or not, I'd say chances are we're probably there. And if not, at least marketing-wise act as though we are. Football has its two minute drill. Put in place a marketing and PR drill for these times. Take action.
2) Develop stories that are appropriate for hard times. How can your product or service be positioned so that you can create a PR pitch that fits the tone of the times? Come up with a cost-saving story, a stress-reducing story, a feel-good story.
3) Write a one-page press release on the story that fits. Make it easy-to-read. Write a catchy (but not overly-cute) headline, add bullet points. Be clear, concise. Give the media the story they're looking for.
4) Find the emails and snail mail addresses and get your release out to the media. Send it to all of the appropriate media outlets. Don't only focus on local or regional media outlets. Go national. Make it a trend story idea.
5) Make follow-up calls. Don't think because you've written a compelling release, sent it out to the appropriate media, that your job is done. Call. Be polite. Be professional, but make sure that the media has received your release and that they understand your pitch.
Do the above and you have a great start for the promotion of your company.
Now start coming up with other follow-up ideas. What else can you offer the media that you can tie in to the current economic situation? Remember these don't have to be doom and gloom stories. They can be about how to relax, how to save money, or even how people are still being extravagant, even during tough times. Be creative with your stories, but get them out there. While your competition is hiding, make your move.
TAMING THE FORECLOSURE MONSTER
In one of the roughest real estate markets in U.S. history, few consumers know that there are solutions and options to protecting their home. Intimidated by banks, lost in the turmoil of insufficient funds to pay the mortgage, homeowners are loosing their properties at record rates and with great personal devastation-when often they don't have to.
Timothy G. McFarlin has been practicing foreclosure law for the last five years. Realizing that both lenders and homeowners have the same goal: to keep people in their homes, McFarlin has made helping homeowners work through the foreclosure maze his specialty. He explains that lenders don't want to foreclose; face the expense of paying foreclosure costs, and go through the hassle of reselling the property. Instead, they want to work out a deal with the homeowner, so that they are able to show that they have a "performing loan."
McFarlin is very patient in his quest to make sure people understand the process and what they can do to stave off foreclosure, whether it is through mortgage litigation (finding the originator of the loan and finding how they're wrong either by suing the originator or by giving the payments back) or simply explaining to people their rights and options as consumers.
The housing market's peak of the past few years and recent drop has meant an increase in foreclosures. Some people took out loans with unusual terms in order to afford a house. Others have loans whose payment rates have now been adjusted. Or some people simply bought something they couldn't afford because: the lender didn't properly disclose the terms of the loan or their payments became more than they were able to handle and now they are foreclosing. Whatever the situation, The Law Offices of Timothy G. McFarlin represents consumers in defensive action so that homeowners are able to keep their property.
Timothy G. McFarlin wants people to know there is hope; as long you have some form of income, you can find a way to help you stay in your home.
- Carly Zinderman
For further informaiton visit: www.mcfarlinlaw.com
TRAVEL "DOWN UNDER"
Australia's Office of Tourism recently launched its new campaign to develop travel to the "down under" country.
The Ausies are coming on strong when it comes to promoting vacations and locations for film shoots.
For more - visit Australia.com
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